Seventh Shore

Our Story

Built for slow days, salt air, and timeless coastal style.

Founder

Seventh Shore

Hi, I'm Haley.

I'm a lifelong beach girl who grew up counting down the days to every summer trip to Wrightsville Beach. The ocean has always felt like home — and Seventh Shore is my way of sharing that feeling with you, wherever you are.

"From the beginning, it's always been more than the clothing."

— Haley Thomas, Seventh Shore

How it started

A little dream turned reality.

Growing up, any time spent away from the coast felt like time wasted. Every vacation was Wrightsville Beach — early mornings hunting for shark teeth, long days in the sun, sunset walks with my dogs. I always knew I wanted to build a life by the water, and eventually, I did.

Seventh Shore was born from that love. It's a brand rooted in the charm of coastal living, designed for the people who feel it too. Every piece is crafted with intention — blending comfort and quality with that effortless, laid-back vibe we all crave when we're near the shore.

You can shop all current drops right here, or come find me in person at local markets and pop-ups along the coast. Either way, I'm so glad you're here — it truly means the world.

Our purpose

More than apparel — a love letter to the sea.

I've never felt more like myself than when I'm in the water — it's where I feel most me, the same way I did as a kid pretending to be a mermaid off the dock at Wrightsville. That love for the ocean hasn't gone anywhere, it's just grown up alongside me. Protecting it, especially the sharks and coastal ecosystems that make this whole lifestyle possible, means everything to me. Every piece you buy plays a small part in that — Seventh Shore is my way of turning that love into something you can wear.

Come find us

Ready to find your shore thing?